The Home Show at Harbor Yard’s Marketing Advantage

It will deliver the largest audience in the market! The show’s advertising and public relations campaign will utilize television, radio, newspaper, magazine and direct mail. Special emphasis is given to public relations and special promotions. You can count on the media blitz to deliver thousands of homeowners.

The Connecticut Post and WTNH-TV have been media sponsors since the show’s inception. Each media vehicle has a unique piece to offer our show so that we are able to target the audience exhibitors want to meet! In addition to the above sponsors we also advertise with several other radio stations, newspapers, cable and Connecticut Magazine.

The Home Show will enable your firm to:

• Introduce new products and services
• Demonstrate, sample and sell
• Create a consumer database
• Sell one-on-one
• Develop new business
• Conduct consumer surveys

Reach thousands of targeted consumers in your market. Arena at Harbor Yard is located in one of the most affluent regions in the country — Fairfield County — and within a 30-mile radius of New Haven, Westchester, Nassau and Suffolk Counties. The attendees that our advertising will attract to the Home Show at Harbor Yard have a buying power of over $150,000.00 per household. Join the many successful companies that have participated at our show in the past.